关于互联网公司快速发展后面临的一些问题

1. 强而高效的产品团队,产品经理在企业发展过程中的重要性不言而喻,新产品规划、老产品持续改进都必须由产品团队来负责,从考虑做什么东西、什么时候做、做成什么样、达到什么目标、如何协调内外部资源这些都是一个成熟的产品团队必须面临的,相对来讲,我认为强势有经验的产品经理更适合快速成长的企业,可以保证产品的快速推进,有经验的产品经理还可以保证公司产品的先进性和竞争力。 同时,除了设计、完成产品外,产品的运营(持续改进)或许更加重要,很多公司存在这样的情况,设计、开发都很着急也很有激情,产品上线也非常激动,可是过了不到一周,已经没人关心这个产品,又开始研究新的产品去了,缺乏产品后续的运营,还不如不做,浪费钱和时间。

2. 足够的技术团队投入,对于互联网企业来说,开发(devel)、运维(ops)、平台(platform)、数据分析(data)、广告支持(ads)、测试和品质保证(QA)、安全保证(safe)…… 这些环节必然需要面临,有条件的情况下,尽可能保证有专门的团队和个人来司职各个环节,做到合理的分工和责任明晰,团队里面有太多人身兼多职并不是好事。一个合理的技术团队人员配置,是保证高效运作所必须的,经常有很多企业在某个技术环节忽略或者薄弱,导致整个技术团队的运作总是不顺畅,而且形成严重的责任不明确,进而影响到对产品、市场、销售等部门的支持,比如必要的数据分析和统计,对于产品持续改进产品、对于销售或者BD来说是多么重要的,但是这往往是诸多公司最容易忽略的环节。

3. 必要的企业管理,管理是门大学问,仁者见仁智者见智,我没有太多发言权,但至少企业发展到一定规模,必须要有必要的可执行的管理,或者说,企业内部需要有人能站出来抓管理,并且得有这个能力让这些管理策略得以推进和实施,没有管理不成方圆,尤其在团队人员不断增长的情况下,完全靠个人自觉性、个人责任心来维持运作会很难,一旦出现窟窿就会越来越大导致一盘散沙。通常创业型公司前期大多靠朋友或者兄弟感情快速成长,但是到了需要管理的时候,这会有后遗症,解决的办法是最好利用空降高管的方法来改变,可以解决很多人情和面子解决不了的尴尬问题。

4. 凝聚力,换句话说,企业做大了,必须要有明确的企业文化,没有企业文化,很多人都不会感觉到在公司工作的目标是什么,自身的价值是什么,在很多时候,企业文化能感染到团队的每个人,对其责任心、荣誉感都有很大的影响,经常有人强调企业需要寻找一个潜在的竞争对手来激励团队的斗志,显然这不是快速成长企业的长久之计,好的企业文化起到的潜移默化的作用是非常大的,腾讯是我很喜欢的企业,正直、团结、上进、创新,做最受人尊敬的互联网企业,很好的企业文化,所谓志存高远,并非好高骛远。

5. 用人唯贤和用人唯亲的合理把握,记得力帆的老总说过,用贤为了企业发展、用亲为了企业稳定,对于有贤之人必当好好对待,避免浪费人才,导致有贤之人有心无力、有力无效。企业发展到一定阶段,团队的不断壮大是必然,得到更多有才之人也许不难,用好有才之人才是关键,明确的定位和合理的资源支持并不是每个团队的领导能做到的。

6. 其他团队的配合同样重要,销售、财务、BD、HR等团队的协调配合当然是不能忽略的,这些东西,可能上升了些高度,谈到企业的CXO组合和更深入的管理问题了,但是我更强调前面5点,毕竟,攘外须先安内!

暂时就想到这些了。。。

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8 Responses
  1. 南半球 says:

    老大的思考已经到了一个新层次了

  2. 南半球 says:

    商业运作和营销是否也占很重要的位置。
    个人感觉国内互联网大多是舶来的概念,原创性的互联网公司太少。商业运作和业务营销能力也很重要,07年上市的阿里巴巴、巨人都是营销为王。
    百度是国内少有的拥有核心技术的公司,但个人以为他的本地化一定程度上也可以解释为本地营销做得好^@^

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  4. Michael says:

    [Comment ID #23255 Will Be Quoted Here]

    哈哈,见笑了 🙂

  5. 南半球 says:

    汗。。。。。
    一点点读后感,哪敢在老大面前弄斧

    我喜欢技术型的公司,像你说的“通过技术节约成本”,HOHO

  6. liangzer says:

    看了您的文章感触很深。老大言之有理,我目前所在的互联网公司就存在您说的这些问题,而且严重影响了公司的发展。

  7. Michael says:

    [Comment ID #23269 Will Be Quoted Here]

    再次见笑,个人感觉有些班门弄斧,不过的确是我多年来的切身感受。 欢迎常来交流。

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