门户面临的尴尬

昨天和朋友聊天,聊到了web2.0时代门户面临的尴尬。

首先面临的尴尬就是搜索引擎。门户基本从九十年代中后期开始起家,经过五六年的大浪淘沙,杀出重围成为少数的胜者为王者,在这个过程中,门户也通过大量的人力物力投入真正的在自己的平台上积累了无法估量的海量内容,说实话,他们走到今天真的是付出了太多,实在不容易。但是,伴随门户的成长,搜索引擎也不断在发展,搜索引擎的发却不像门户那样,他们几乎只专注于技术的开发,而不需要投入任何一个人力物力到内容上,最后出现了这样的一个现象,门户通过大量的人力物力聚集了无所不有的内容和页面才取得市场,而搜索引擎仅仅通过网页上的一个INPUT 输入框占领了市场,而中间一个有趣的地方我们不难发现,那就是海量的门户内容数据为搜索引擎的搜索结果起到了很大的支持和推动,自己的劳动成果却成为人家吸引用户和盈利的资本,你说门户郁闷不郁闷?

面对搜索引擎的尴尬,门户有没有什么办法呢?很难,本身这是个矛盾的对立面,门户也希望自己的数据被搜索引擎收录而让更多的用户通过搜索引擎搜到,据分析,alibaba 40%的收入来自于Google的搜索引擎间接带来,门户不能忽略搜索引擎对自己流量的影响。但是作为门户应该也有些可以改进的地方,比如我们拿新浪来说,新浪上几乎无所不有,从新闻到论坛、从生活到娱乐、体育到财经。。。每一样内容都很丰富,基本上能满足大部分人的日常上网需求,但是我们登陆到了www.sina.com.cn之后,确只能通过自己一步一步的挨着栏目进入,对于新用户来说,似乎还是有些需要熟悉的过程,也不利于我们很快能够在门户的海量数据里面找到我们想要的内容。建议新浪在自己的首页或者任何页面加入一个搜索框“搜索新浪”,然后输入任何一个关键词后,查询的结果页面完全来自于新浪网站自己内部的数据,按照“新闻xxx条结果”、“财经xxx条结果”、“商城xxx条结果”方式进行结果显示。也许这样能提高门户内容的用户使用率。

其次门户面临的第二个尴尬就是RSS,门户盈利主要靠什么?靠大量的用户流量带来的广告收入,随着RSS的发展,用户越来越多开始使用RSS客户端工具访问门户的数据,比如新闻。这样对门户来说是很不利的,无形中减少了用户流量,广告的效果就会下降,对今后门户的广告收入来说肯定会有影响。但是门户又不得不顺应RSS的发展趋势提供自己的RSS访问服务,现在还不知道如何解决这样的尴尬。

最后面临的尴尬就是WEB2.0的冲击,web2.0的核心是个性化、交互性和专业性,尤其强调的是专业性,这让更多更多满足我们生活中某一细小需求的网站不断出现,比如豆瓣这样的典型,对门户的读书来说行成的冲击是显而易见的。面对这样的冲击,门户最好的解决方式就是让他们成长,然后进行大量的收购。

就连Microsoft这样的帝国,比尔都说离灭亡永远只有18个月,对门户来说是不是应该更短呢?所以无论何时都必须有危机感,面对尴尬和挑战,必须改变,有句如是说:穷则思变,否则就将穷途末路!

Category: 西拉东扯
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
No Responses
  1. minecraft says:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your
    point. You clearly know what youre talking about, why throw away your intelligence on just
    posting videos to your site when you could be giving us something enlightening to
    read?

  2. Hello i am kavin, its my first occasion to commenting anywhere, when i read this post i thought i could also create comment due
    to this brilliant post.

  3. Very nice write-up. I absolutely love this site. Continue the good work!

  4. Highly energetic post, I liked that a lot.
    Will there be a part 2?

  5. Hey there, You’ve done a great job. I will definitely digg it and personally suggest to my friends.
    I’m sure they’ll be benefited from this site.

  6. It’s not my first time to pay a quick visit this site,
    i am browsing this web page dailly and take pleasant facts from here all
    the time.

  7. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get four emails with the same comment.

    Is there any way you can remove people from that service?
    Thanks a lot!

  8. Sling TV says:

    Ahaa, its fastidious dialogue about this piece of writing here at this weblog,
    I have read all that, so now me also commenting here.

  9. Sling TV says:

    I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I am quite certain I will learn many new stuff right here!
    Best of luck for the next!

  10. Sling TV says:

    It’s really a great and useful piece of info. I am glad that you shared this helpful info with us.
    Please keep us informed like this. Thanks for sharing.

  11. Very good article. I will be dealing with a few of these issues as well..

  12. Hello! I realize this is somewhat off-topic but I needed to
    ask. Does building a well-established blog like yours require
    a large amount of work? I am brand new to running a blog but I do
    write in my diary every day. I’d like to start a blog so I can easily share my experience and views online.
    Please let me know if you have any suggestions or tips for new aspiring
    bloggers. Thankyou!

  13. My brother suggested I may like this blog. He was totally right.
    This publish actually made my day. You can not consider just how a lot time I had spent
    for this info! Thank you!

  14. What’s Taking place i am new to this, I stumbled upon this
    I have discovered It positively useful and it has helped me out loads.
    I hope to give a contribution & aid other users like
    its helped me. Good job.

  15. Do you have any video of that? I’d want to find out
    more details.

  16. minecraft says:

    Thanks for another informative blog. Where else could I am getting that kind of info
    written in such an ideal method? I have a venture that
    I am simply now working on, and I’ve been on the look out for such information.

  17. minecraft says:

    Hello, yup this post is actually pleasant and I have learned lot of
    things from it regarding blogging. thanks.

  18. It’s wonderful that you are getting ideas from this
    piece of writing as well as from our dialogue made at this time.

  19. tinyurl.com says:

    Heya! I’m at work browsing your blog from my new iphone 4!
    Just wanted to say I love reading through your blog and look forward
    to all your posts! Keep up the outstanding work!

  20. minecraft says:

    Hi, just wanted to say, I loved this article. It was practical.

    Keep on posting!

  21. tinyurl.com says:

    excellent put up, very informative. I wonder why the opposite
    experts of this sector don’t understand this. You
    should proceed your writing. I’m sure, you’ve a great readers’ base already!

  22. minecraft says:

    Can I simply say what a relief to uncover a person that genuinely understands what they are
    discussing on the net. You certainly understand how to bring an issue to light and make it important.
    More people have to check this out and understand this side of
    your story. It’s surprising you aren’t more popular given that you surely have the gift.

  23. minecraft says:

    Thanks , I have recently been searching for info approximately this subject for a while and yours is the best I have found out
    so far. But, what concerning the conclusion? Are you certain concerning
    the supply?

  24. minecraft says:

    It’s perfect time to make some plans for the long run and it’s time to be happy.
    I’ve read this post and if I could I wish to recommend you few fascinating
    things or suggestions. Perhaps you could write subsequent articles
    referring to this article. I wish to read even more issues approximately it!

  25. gamefly says:

    I’m now not sure where you’re getting your information, but
    great topic. I needs to spend a while finding out much more or understanding more.
    Thanks for fantastic info I used to be searching
    for this info for my mission.

  26. g says:

    No matter if some one searches for his necessary
    thing, thus he/she wants to be available that in detail, thus that thing is maintained over here.

  27. g says:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You obviously know what youre talking about, why throw away your intelligence on just posting videos to your blog
    when you could be giving us something informative to read?

  28. Hmm it looks like your site ate my first comment (it was super long)
    so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still
    new to everything. Do you have any suggestions for newbie blog writers?
    I’d genuinely appreciate it.

  29. g says:

    Hi there would you mind sharing which blog platform you’re using?
    I’m going to start my own blog in the near future but I’m having a difficult time
    choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs
    and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  30. I do not even know how I finished up here, however I assumed this put up used to be good.
    I do not realize who you are but definitely you
    are going to a well-known blogger for those who are not already.
    Cheers!

  31. Hey! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa?

    My site covers a lot of the same topics as yours and I feel
    we could greatly benefit from each other. If you are
    interested feel free to send me an e-mail.

    I look forward to hearing from you! Superb blog by the way!

  32. The other day, while I was at work, my sister stole my iphone and tested
    to see if it can survive a thirty foot drop, just so she
    can be a youtube sensation. My apple ipad is now broken and
    she has 83 views. I know this is completely off topic but I had to
    share it with someone!

  33. I have been exploring for a little bit for any high quality articles or blog
    posts on this kind of area . Exploring in Yahoo I finally stumbled
    upon this site. Studying this info So i’m glad to show that
    I’ve a very just right uncanny feeling I came upon just what I needed.
    I such a lot no doubt will make sure to do not forget
    this web site and give it a glance regularly.

  34. Wow! This blog looks exactly like my old one! It’s on a totally different subject but it has
    pretty much the same layout and design. Great
    choice of colors!

  35. If you are going for most excellent contents like I do, simply pay a quick visit this site all the time because it gives quality contents, thanks

  36. Heya are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you require any
    coding expertise to make your own blog? Any help would be greatly
    appreciated!

  37. Everyone loves it when people come together and share ideas.
    Great blog, continue the good work!

  38. Hiya very cool site!! Guy .. Beautiful .. Wonderful ..
    I’ll bookmark your website and take the feeds additionally?
    I’m glad to find a lot of useful info right here
    in the publish, we want work out extra techniques in this regard, thanks for sharing.

    . . . . .

  39. I have read so many articles regarding the blogger lovers however this paragraph
    is really a nice article, keep it up.

  40. Way cool! Some very valid points! I appreciate you writing this
    post and the rest of the site is also very good.

  41. quest bars says:

    Hi! Do you know if they make any plugins to help
    with SEO? I’m trying to get my blog to rank for some
    targeted keywords but I’m not seeing very good success.
    If you know of any please share. Cheers!

  42. Great article.

  43. tinyurl.com says:

    Heya just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show
    the same results.

  44. Awesome! Its truly awesome article, I have got much clear idea on the topic of from this post.

Leave a Reply

Your email address will not be published. Required fields are marked *

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Anti-spam image