互联网创业的些许体会

看着上一篇BLOG的日子越来越远,心里不禁有一丝惶恐和不安,通常久不更新blog,都不是什么好事,要么生活没规律,人也懒惰,要么就是真的没什么可以写的,这两者都不好,尤其后者,有激情的人,每天都能从平淡中发现精彩,没什么可写,从一个侧面上反映出激情的流失,这显然不是什么好状态。

回顾一下过去这段“空白期”,发现主要还是因为懒惰而疏于更新,今天打开一个朋友的blog,连续读了几篇最近的日志,内心受到莫名的触动,朋友是个工作忙碌的人,全世界到处跑,但是多年来一直都坚持很高效率的更新日志,近期的几篇文章,大多和在柏林的新家有关,一些生活琐碎的事情,比如搬家、宜家买家具、植物园一类的,但通篇读下来却使人觉得很舒服,淡淡的真实。

受到朋友的鞭策,于是决定也奋发图强一番,在输入标题的时候,思考了良久,纠结的关键在于一个词,原本顺手写了这么个标题“互联网创业的些许感悟”,后来怎么都觉得“感悟”一词不恰当,总觉得自己离那种意境有那么点差距,弄不好会有一些误导作用,最终还是决定用“体会”代替了“感悟”, 恰到好处的感觉。

创业,很多人眼里认为那是很牛逼的,好像都是牛逼的人干的事情,其实对身临其境的人,经历创业时间久了,会时不时的从心里对创业一词感到些许的刺耳, 常常和朋友聊起去过,北漂十多年了,经历过大小公司几个,经历过创业若干年,错失过大小机会不计其数,放弃N多职业经理人的路,而今,依然还在所谓的创业路上,干脆一点,依然还在所谓的创业路上“挣扎”

大多数人认为创业是牛逼的事情,主要因为他们眼里看到的大多是那些成功的案例,尤其在互联网行业, 一个成功的创业案例会很快通过网络传播到世界各地的各个终端,进而影响到更多人进行追逐,事实上,我们99%的时间,看到的都是那1%不到的成功案例,还有另外那99.99%的失败或者正在梦想成功的道路上是看不到的,这个行业的特点非常鲜明,一个硅谷的成功神话,会带来全世界成千上万追随者,他们省吃俭用、熬夜加班、不拿工资、吃得苦中苦只为了有一天也能和那个神话一样的成功,最终的结果是99.9%的以失败告终,不管怎样,也算经历了一次创业。

08年开始,我和美国回来的朋友一起创业至今,总结起来,经历得比收获的多! 08年刚开始的时候,正是FourSquare带来的LBS风刮遍全球的时候,我们成为国内第一批LBS创业的团队,蹦心网不仅有网站, WAP站、android客户端、ios客户端,相继在我们夜以继日的工作中诞生,那个时候,我们的产品确实在行业中算是领先的,我们团队的成员时刻充满激情,不停的改进,总觉得没有完美的时候,在追求完美产品中度过了最初的两年时间,用户的增长却是非常的缓慢。

就在彷徨踌躇之际,Groupon又刮来了更猛的一场飓风,瞬间让业界和用户的目光都转移到了团购上,一夜之间,已经很少听到LBS相关的声音,好吧,团购确实来势太猛了,门槛又是如此低,不到一年时间,几千个团购网站出来了,一个个身边的神话诞生中,仿佛整个互联网的春天来到。 对于我们来讲,当时面临的抉择是困难的,有包袱的人舍不得放下,曾经为了LBS所做的那一切总是牵绊着我们前进的步伐,在面对团购的机会之际,我们举棋不定,在好多团购网站都火起来的时候,我们才下决心暂停LBS的产品改进,推出了一个介于团购导航和自己独立团购的不伦不类的产品:乐搜网,后面的结果就不用细说了。

再后来,我们在有些迷茫中,又腾出部分精力,追逐了Pinterest的步伐,尝试性的推出了一个瀑布流的图片产品每日美图(包括android客户端),结果当然也不甚满意。

回顾过去几年的经历,体会到创业途中的苦辣酸甜,总结一下,大致有这么几点。

1. 我们的团队太过偏于技术产品型,推广和运营严重不足是我们创业没有开花结果的最大障碍
2. 我们的产品设计上总是太过复杂,追求尽善尽美成为了我们发展的绊脚石
3. 推广和运营真的需要有钱才行,寻找到合适的投资人加入是创业必须的
4. 我们总是走在行业的热点中,那里真是一片红海,根据自己团队的情况,选择合适的项目进行起步非常关键
5. 在面对机会的时候,犹豫不决舍不得放弃,导致多次没有走在热点的第一波,后来者的结果基本都是悲剧
6. 爱因斯坦说,成功需要99%的汗水+1%的运气,其实那1%的运气非常重要。

前不久和一个打算从大公司出来选择创业的朋友吃牛蛙,席间谈起他一个朋友的创业经历,让我颇受触动,他那个朋友前两年弄了个网站,上面罗列了国内外各种汽车配件的价格,仅此而已,在大家都在追逐LBS、团购、瀑布流的时代,这样的东西显然很不入流,却没想这个网站挺成功,保险公司的介入给他们带来了发展的机会! 这个故事告诉我们,互联网创业追逐热门固然有一些好处,比如行业和用户都在关注,投资领域的钱也都在涌入,从成功的机会上来说,确实具备更多有利条件,而最大的不利条件是,参与竞争的对手太多,杀得红海一片, 而那些我们不太关注的领域,做精做细做深入,才是真正的蓝海。

而今,移动互联网的热潮越来越猛,在这个领域里面,貌似充满了无数的机会,今年,我们的团队度过了4个多年头的创业时光,在经历了LBS和团购两场风暴的洗礼以及Pinterest跟风之后,我们冷静了很多,也可以说有些疲惫了需要好好调整,在面对未来的选择问题上,我们变得谨慎而小心。 最近,我们一直在关注health领域,医疗健康、运动健身很明显是下阶段的热点,但是时间窗口似乎也快要关闭了,寻找到一个属于自己的小片蓝海在里面畅游,是我们接下来最需要做的事情。

8 thoughts on “互联网创业的些许体会”

  1. 我好像从08年就养成了经常看你微博的习惯,当时在上海做一个医学视频网站,正好看到你关于视频网站架构的那篇文章,受益匪浅,5年过来了,我还在做医学视频网站,只不过换了一个东家,来到了北京,博主要进军健康医药领域,是否考虑过与在该领域有很多资源的医药广告公司合作?

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